Snack Brands Australia has launched a new brand into supermarket snack aisles, with the launch of El Rústico premium deli-style potato chips in flavours Original, Salt & Vinegar, and Chilli & Lime.
Crafted in Spain, El Rústico Potato Chips are made with care and expertise to deliver the perfect crunch.
The company said the range offers a premium experience without the premium price tag, making them a standout choice for your next cheese platter, dinner party, or night in.
El Rústico marketing manager, Richard Fowell, said quality, heritage, and flavour are at the heart of the company.
“We’ve created a product that feels special, tastes incredible, and is still accessible to everyday Australians,” said Fowell.
The El Rústico Potato Chip range is now available exclusively at Woolworths for RRP $3.80.