• Snack Brands Australia has launched a new brand into supermarket snack aisles, with the launch of El Rústico premium deli-style potato chips in flavours Original, Salt & Vinegar, and Chilli & Lime.
Source: El Rústico
    Snack Brands Australia has launched a new brand into supermarket snack aisles, with the launch of El Rústico premium deli-style potato chips in flavours Original, Salt & Vinegar, and Chilli & Lime. Source: El Rústico
Close×

Snack Brands Australia has launched a new brand into supermarket snack aisles, with the launch of El Rústico premium deli-style potato chips in flavours Original, Salt & Vinegar, and Chilli & Lime.

Crafted in Spain, El Rústico Potato Chips are made with care and expertise to deliver the perfect crunch.

The company said the range offers a premium experience without the premium price tag, making them a standout choice for your next cheese platter, dinner party, or night in.

El Rústico marketing manager, Richard Fowell, said quality, heritage, and flavour are at the heart of the company.

“We’ve created a product that feels special, tastes incredible, and is still accessible to everyday Australians,” said Fowell.

The El Rústico Potato Chip range is now available exclusively at Woolworths for RRP $3.80.

Packaging News

The PKN Women in Packaging Awards is back for the second year. With a record number of submissions received for the 2025 programme, the depth and diversity of talent across Australia’s packaging value chain has been nothing short of extraordinary.

Minority shareholders in Pact Group have written to the Australian Takeovers Panel asking it to stop the company’s proposed delisting from the ASX, which the company wants to action on 16 July.

A new digital labelling platform, powered by GS1 QR code technology, is set to reshape consumer engagement and usher in a new era of product transparency. The initiative is a collaboration between AFGC, NZFGC, and GS1 Australia and New Zealand.