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Melbourne-based health food company Shelby’s has launched its new range of cookies to shake up the conventional snack aisle, made from clean ingredients and no refined sugars or artificial sweeteners.

Shelby’s cookies include low GI and good fats, while being vegan and gluten-free. It has less than 80 calories per serve and have been designed to be a “sensory experience that positively impacts the body and mind”.

CEO and founder of Shelby’s, Shelby Scholes said, “Cookies were the next logical step for Shelby’s because it's where we knew could add the most value for consumers and one that would enable us to further empower indulgence without insecurity; previously you needed to make a choice between indulgent taste and clean ingredients.

“That's why we created the cookies – to prove you can have it all.”

The cookies range extends Shelby’s current portfolio of snacks, which includes The Original Bars, The Nut Butter Bars and Dipped and Dusted Almonds.

Shelby’s cookies come in three varieties – Chocolate Chip, Double Choc Hazelnut, and Raspberry and White Chocolate – and are now available online, in Woolworths and a variety of independent stores.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

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Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.