Australian beverage company Naked Life’s range of non-alcoholic cocktails will be stocked in Woolworths, Coles and Dan Murphy’s in time for Dry July.
Naked Life Beverages CEO and founder David Andrew said there had been an increased demand in health-centric products following COVID lockdowns in 2020.
“We are dedicated to making a positive change in the lives of Aussies all year round and we’ve seen supermarkets more committed to increasing their product offering of healthy alternatives to Australians,” Andrew said.
The non-alcoholic cocktails are crafted with a distinct blend of distilled botanicals with zero sugar or preservatives and come in a ready-to-drink (RTD) format.
Woolworths will stock the Naked Life Margarita and G&T nationwide from July. It will then add an Italian Spritz, Negroni Spritz, Scottish Sour, Yuzu Sake and Wimbledon Spritz. In an interesting marketing decision, there will be a range of “man cans” including American Malt & Cola, Spiced Caribbean & Dry, Australian Cane & Cola and Canadian Rye and Dry.
Andrew launched Naked Life in 2016 with a range of sugar free soda alternatives, and Australia’s first sugar-free tonic water in 2017.
