• Hydration supplement company, LVL UP, is expanding its availability across Australia, with the Watermelon flavour sachets landing in over 600 7-Eleven Australia stores.
Source: LVL UP
    Hydration supplement company, LVL UP, is expanding its availability across Australia, with the Watermelon flavour sachets landing in over 600 7-Eleven Australia stores. Source: LVL UP
Close×

Hydration supplement company, LVL UP, is expanding its availability across Australia, with the Watermelon flavour sachets landing in over 600 7-Eleven Australia stores.

Crafted with a premium blend of electrolytes and minerals to deliver rapid hydration and enhance absorption, LVL UP is the modern-day solution for staying hydrated anytime, anywhere.

Following the release of its latest flavour mix, Passionfruit, in September, the brand is fresh off the back of dropping a range of RTDs in Grape, Mixed Berry and Lemon Lime 330ml non-carbonated cans.

The company stated LVL UP’s Watermelon sticks were created to deliver effective hydration without the sugar or artificial additives of traditional sports drinks, combining a refreshing flavour with a science-backed electrolyte formula that supports faster absorption and all day performance.

“Timed perfectly for summer, the 7-Eleven launch brings LVL UP straight to busy Australians looking for a smarter, more enjoyable way to stay hydrated whether they’re commuting, training or simply needing a quick refresh through the day,” stated the brand.

“This rollout expands LVL UP’s retail footprint and further cements its position as one of Australia’s fastest growing functional hydration brands.”

LVL UP Watermelon is now available in 7-Eleven Australia stores for RRP $13.99 in a 10-pack. The original range is also available for purchase at Chemist Warehouse and Coles Supermarkets nationwide, with a 10-pack retailing for RRP $14.99 and a 30-pack for $26.99.

Packaging News

New Cleanaway research reveals overwhelming support for packaging reform, recycled content mandates and national recycling rules, as industry looks to policy certainty to unlock the next wave of recycling infrastructure investment.

Three months after fears of a plastics supply crisis first rippled through Australia's packaging sector, the immediate sense of alarm has eased. Supply chains are still under pressure, prices remain elevated, and uncertainty persists, but PKN's conversations across the packaging value chain suggest the industry has shifted from crisis response to resilience management.

Australia’s first National Environmental Protection Agency has appointed veteran public sector leader John Bradley as its inaugural CEO, ahead of the agency’s official launch on 1 July.