• Hydration supplement company, LVL UP, has launched its new Ready-to-Drink Cans in three refreshing flavours, fresh off the back of releasing its latest flavour mix, Passionfruit.
Source: LVL UP
    Hydration supplement company, LVL UP, has launched its new Ready-to-Drink Cans in three refreshing flavours, fresh off the back of releasing its latest flavour mix, Passionfruit. Source: LVL UP
Close×

Hydration supplement company, LVL UP, has launched its new Ready-to-Drink Cans in three refreshing flavours, fresh off the back of releasing its latest flavour mix, Passionfruit.

Available in Grape, Mixed Berry and Lemon Lime, the LVL UP RTDs come in 330ml non-carbonated cans, delivering a blend of electrolytes and minerals designed to relieve symptoms of dehydration with low sugar and just 40 calories per serve.

Co-founded in 2021 by Melbourne-based entrepreneurs, Madison Verrocchi and Austin Xenos, LVL UP aims to create a science-backed, better-for-you beverage additive for everyday hydration. Food & Drink Business did a profile on the company in April, discussing the rise of functional beverages and the possibility of a different format for the drink, which has now come to fruition.

“Our Ready-to-Drink cans are about making electrolytes as easy to grab as your morning coffee. Hydration shouldn’t feel like a chore,” said Verrocchi.

“We’re not just another electrolyte brand, we’re here to raise the standard in taste, function, and consumer experience.”

LVL UP Ready-to-Drink Cans are now available nationwide at Chemist Warehouse and online at lvlupsupps.com for RRP $4.99 for a single can, $41.99 in a 12-pack, and $71.99 for a 24-pack.

Packaging News

QLM Group has acquired the assets of coffee packaging specialist Roastar, including the distribution rights to the PrimeVent degassing valve system, strengthening its coffee packaging capability.

The Australian Packaging Covenant Organisation has announced that CEO Chris Foley will step down at the end of November, following four years in the role during a pivotal period for packaging policy and regulatory reform.

Pact Group has urged a Senate Inquiry to support mandatory national packaging regulation in order to drive sufficient demand for recycled content and investment in Australia's circular economy.