• Hydration supplement company, LVL UP, has dropped its latest refreshing fruity flavour with the perfect amount of tangy sweetness – Passionfruit.
Source: LVL UP
    Hydration supplement company, LVL UP, has dropped its latest refreshing fruity flavour with the perfect amount of tangy sweetness – Passionfruit. Source: LVL UP
Close×

Hydration supplement company, LVL UP, has dropped its latest refreshing fruity flavour with the perfect amount of tangy sweetness – Passionfruit.

Crafted with a premium blend of electrolytes and minerals to deliver rapid hydration and enhance absorption, LVL UP is the modern-day solution for staying hydrated anytime, anywhere.

LVL UP co-founder, Austin Xenos, said taste was a huge focus when developing the range, and remained critical for the company.

“We wanted flavours that people would genuinely enjoy drinking regularly, not just when they felt dehydrated. It’s not just about drinking water, it’s about proactive hydration with the right balance of electrolytes,” said Xenos.

Passionfruit joins the current flavour lineup, including Mixed Berry, Lemon & Lime,Orange, Watermelon, Tropical.

LVL UP co-founder, Madison Verrocchi said the company sees its product as more than an electrolyte supplement – it’s a lifestyle.

“Whether you're hitting the gym, travelling, working long hours and need a pick-me-up, or simply looking for a better way to stay hydrated, LVL UP fits seamlessly into any routine,” said Verrocchi.

“Our goal is to provide Aussies with a clean, effective, and great-tasting solution that's easy to make part of their everyday lives.”

Passionfruit is now available exclusively at Chemist Warehouse, with a 10-pack retailing for $14.99. The original range is also available for purchase at Chemist Warehouse and Coles Supermarkets nationwide, with a 10-pack retailing for RRP $14.99 and a 30-pack for $26.99.

Packaging News

In an initiative led by Viva Energy in partnership with Nestlé, a limited run of KitKat chocolate bars wrapped in locally manufactured recycled PP is rolling out to stores nationwide, demonstrating the potential for locally collected soft plastics to be returned to food-grade packaging in Australia.

Three Gold awards and a Silver saw RePlay top the medal tally in this year's PIDA awards. But behind the accolades lies an equally important story: the practical challenges of making reusable packaging systems commercially viable.

Australia's peak paper industry association has rebranded as the APPIA, reflecting what it says is the growing importance of fibre-based packaging across Australia and New Zealand.