Lion has launched another beer under its The Legendary Brewing Co. brand Iron Jack.
It's the second beer in the range, following the Iron Jack Crisp Australian Lager which was launched in 2017.
The new product is 4.2% ABV and called Iron Jack Full Strength Lager, designed for "the modern Australian beer lover", according to the company.
The brand campaign promoting the new product aims to inspire Australians to seek out adventures across Australia.
The launch is inspired by Australia’s "legendary outdoorsmen and the traditional values they portray", says the company.
The underside of the bottle cap is printed with a set of coordinates, which consumers can search up on the Iron Jack website.
The Legendary Brewing Co’s Iron Jack Full Strength Lager will be available from 16 July in 330ml bottles, 375ml cans, and on tap.
