Lion has released its latest low carb beer, with Hahn Ultra Low Carb having less than one gram of carbs per bottle.
Hahn head R&D Brewer Graeme Gibson said, “With no compromise on the malty beer taste, the beer profile result is a perfect balance of flavour and easy drinking crispness, with ultra-low carbs and a low bitterness. It’s made for those who want the rewarding taste of beer, but don’t want to blow out on carbs and calories.”
Hahn entered the market in 1987. The Hahn Ultra Low Carb range joins Hahn’s portfolio including Light, Low Carb, Mid Strength, and Gluten Free.
It also has only 87 calories per serve.
Chris Allan, head of marketing – Core Beer for Lion Australia, said, “Listening to the desires of those who are trying to make mindful choices, Hahn has worked hard to develop its lowest carb lager to date without compromising on flavour.
“We know the market demand is extremely high for people seeking these types of products, so we’ve addressed this need with Hahn Ultra Low Carb.”
In 2017, the global low carb beer market was valued at US$166.7 billion with expectations to grow at a compound annual growth rate (CAGR) of 7.3 per cent from 2017-2025*.
The demand for limited carbohydrate content in beers has been growing exponentially as an increasing number of consumers grow conscious of moderating their consumption of carbs, Lion said.
“There’s so much room to play in the low carb category and we’re excited to continue innovating in this space. Hahn continues to keep great taste at the forefront of its products by listening to consumers and creating beers they enjoy,” continued Allan.
Hahn Ultra Low Carb is available in 330ml bottles in liquor stores across Australia for RRP$55 per case and AUD$19 per pack.
