To celebrate its long-standing commitment to keeping Aussie kids active, Nestlé's Milo brand has launched three new limited-edition 1kg tins, with a design that heroes sports loved by Australian kids.
Available exclusively at Woolworths throughout May, the 1kg Milo tins show football, basketball, and cricket with bright pictures and a “cheeky larrikin touch”. Nestlé also says the tins are “unapologetically fun and demonstrate the joy that comes with staying active”.
While Milo tins have carried motifs of sport for over 50 years, the limited-edition tins are a significant departure from the imagery Australians have come to know and love. It features new bright illustrations showing achievements in football, cricket, and basketball such as kicking a goal or shooting a three-pointer.
The graphics were designed by an in-house designer hired through Ogilvy, who also delivered the packaging. Technical art came from Trident Sonoco, while the printing was done by Visy Coburg.
“Milo has been proud to support kids across Australia in keeping active and participating in sport for generations, so for 2021 we wanted to keep the tradition alive and create a range of limited-edition tins that celebrate the sport that Milo lovers play,” says Anna Stewart, business manager, Nestlé Dairy.
Australians can purchase the limited edition tins from Woolworths from 1 May for RRP $12.50, and at Big W throughout June.