Brisbane’s Idle Hour Vodka has appointed Craft Revolution as its new distributor and is now set to make it into liquors stores nationwide.
Idle Hour is features grain rye, and is distilled locally from locally sourced ingredients. The vodka was recently awarded silver and bronze medals at the San Francisco World Spirits Competition.
Co-founder and director of Idle Hour Vodka, Ewen Pettit, said the team was now in stage to expand, and excited to be working with Craft Revolution.
“We see a great deal of energy around premium vodka in this market, so a product and brand of Idle Hour's calibre felt like a natural fit for us,” said Pettit.
Craft Revolution national sales and marketing director Vaughan Thompson said, “As the Australian Made premium spirits category continues to grow, we believe Idle Hour Vodka is a brand that has all the right credentials to grow across the country and look forward to working well with the Idle Hour team.”
The Idle Hour team is also preparing a new series of Australian, natively flavoured vodkas and a new ready-to-drink range.
Its hero product – Idle Hour Vodka – is now available at wholesalers, selected Dan Murphy’s and independent retailers, as well as in on-premise outlets across the country.
