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A new range of plant-based edible baby oils has joined Forbidden Foods’ Funch brand, which have DHA Omega-3 and essential nutrients to help with early cognitive development.

The products were developed with trade partner Alibaba and is based on market research and forecast trends for its e-commerce Tmall Global store. The range aims to meet the demands of the “emerging baby food seasoning category” 

Funch product manager Lisa Bourne said developing the oils was an exciting opportunity for the Forbidden Foods team.

“The growing mainstream appeal for plant-based products is driving expansion into more market categories, and the use of plant-based oil in the baby seasoning category will deliver significant upside within the mature edible oil sector,” said Bourne.

“Globally, the plant-based edible oil market is estimated to be worth over US$96bn annually and is expected to grow at a CAGR of 3.5 per cent as more consumers incorporate edible oils into their daily diet.”

The range includes two booster droppers – Walnut Oil and DHA Omega 3, and Walnut Oil and DHA Omega 3 – and two bottles of the same flavours in 250ml packs.

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