Lipton Teas and Infusions has relaunched its Chai Latte blend, encouraged by a fan’s social media campaign. Creative agency, Think HQ, led the development of the new campaign – which features Chai Latte superfan, Gillian Allen.
Source: Lipton Teas and Infusions
After seeing over 500 people sign a petition and fans flooding Lipton’s channels calling for Chai Latte’s return, Allen was inspired to do more. She started her own online campaign on Facebook, rallying a community to make their wishes clear, and becoming a leading figure in a grassroots movement to bring back the drink.
Lipton Teas and Infusions marketing manager, Sarah Shen, said the company had been aware of the support from fans for Lipton Chai Latte for some time, and we knew the team had to act.
“This relaunch of our two Chai Latte blends – Classic and Spiced – reflects our commitment to crafting products of excellent quality and are testament to the rich flavours that keep bringing customers back,” said Shen.
Lipton Chai Latte is now available at supermarkets for RRP $8.00 in an eight-pack.
