Close×

Chocolatier Robern Menz have transformed its Violet Crumble and FruChoc chocolates into a variety of Easter treats, available for a limited time. It is the first time FruChoc and Violet Crumble Easter eggs have been released.

The FruChoc egg is made with milk chocolate, with pieces of peach and apricot within the shell. FruChoc will also take its annual hot cross bun form, as Robern Menz teams up with Kyton Bakery.

Violet Crumble will also take Easter egg form, as well as a chocolate Easter bunny.

“Easter is a great opportunity for confectionery brands to release new formats of everyone’s favourite products,” said Robern Menz CEO Phil Menz.

“Here in South Australia, the weather is beginning to cool, and people are looking forward to the Easter break, so it’s the perfect time to introduce a fun new version of both Violet Crumble and the Menz FruChoc.”

Both Easter eggs (110g) will be available in South Australia only for RRP $3.95 at Romeo’, Drakes Supermarkets, Foodland SA, Cheap and Chips, National Variety and the three FruChoc shops.

The Violet Crumble Bunny (30g) will be available nationwide from Coels and Caltex for RRP $1.50.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.