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Cracker brand Ritz will now have its new range of Cracker Bites join the product line up, as it hits Coles and independent retailers across the country.

The oven-baked and bite-sized Ritz Cracker Bites is best suited for a 3pm office snack, in a bowl for a barbeque spread or on a pre-dinner cheese platter.

The range has three flavour varieties. It includes Classic – based on Ritz’s salty and buttery cracker; Cheddar Cheese – which aims to be a “bold, fromage flavour with every bite”; and Sour Cream and Onion – with zesty flavour notes.

The new Ritz Cracker Bites range is available in 180g packs for RRP $4.00ea.

It is rolling out this June and can be found exclusively at Coles and independent grocers around the country.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.