After a seven-year hiatus, Peters Ice-Cream and Krispy Kreme have partnered to bring back the Maxibon X Krispy Kreme Original Glazed Inspired Flavour, the ice-cream bar inspired by Krispy Kreme doughnuts.
Originally launched in 2018, the Maxibon X Krispy Kreme Original Glazed Inspired Flavour was only available for 2 months, but it quickly became a best-seller, with stores selling out across the country.
Now, Maxibon X Krispy Kreme will be available in multipacks for the first time – exclusively at Woolworths.
Source: Peters Ice Cream
Peters Ice Cream head of marketing, Andrea Hamori, said when it comes to collaborations, the company goes big – partnering with brands who share the same bold energy.
“For over 20 years, Maxibon has been changing the game by pushing the boundaries of snacking and innovation, and this return is no exception,” said Hamori.
“This comeback is the kind of snacking crossover that’s had people talking for years, and we listened closely to the pleas and cravings of Aussies.”
The companies described Maxibon X Krispy Kreme as a doughnut flavoured slab with Original Glazed inspired syrup, sandwiched between two golden biscuits on one end and dipped in glaze with cookie crumbs on the other.
Krispy Kreme marketing director, Aimee Cutajar, said the company is committed to creating innovative, joy-filled experiences for its customers, and is thrilled to partner with Maxibon again to bring back a fan favourite.
“We launched our limited edition Maxibon Krispy Kreme doughnut range two years ago and it was a huge hit,” said Cutajar.
“It’s been extremely fun collaborating with the team again to flip the Original Glazed magic into the ice cream sandwich that Aussies know and love. We can’t wait for our fans to experience the joy of this limited edition treat all over again.”
Maxibon X Krispy Kreme Original Glazed Inspired Flavour is available exclusively in Woolworths freezers in multi-packs for RRP $11.50, for a limited time only.
