Cadbury has unveiled its 2020 Easter range, featuring a variety of new formats, as well as bringing back fan-favourites for the season.
For the first time, Cadbury’s Caramilk chocolate will take Easter egg form, available in two sizes, 110g and 230g, while the Cadbury Old Gold Gift Box will appeal to those looking for a rich, dark chocolate experience.
Also new in the range is the Cadbury Marshmallow Egg and the Cadbury Eggcellent Easter Assortment gift box.
Cadbury ANZ director of marketing Paul Chatfield said the team was excited to launch the range to cater for all generations and occasions.
“Easter is one of the most special times of the year for families. We are also thrilled to showcase our refreshed packaging to help make our Easter products even more gift worthy,” said Chatfield.
Cadbury will also bring back its Cadbury Dairy Milk Gift Box, Crème Egg, Humpty Dumpty Gift Box, Dream Bunny and Caramello Eggs bag.
The 2020 Cadbury Easter range is now available in supermarkets and independent retailers around the country.
