Iconic Mondelēz brand, Cadbury, has released a 100 gram version of its classic chocolate block to cater to smaller households and provide more choice to those looking for a convenient treat. Cadbury Dairy Milk, Fruit & Nut, Black Forest, and Honeycomb & Peanut will be available in the 100g format.
Mondelēz International Australia and New Zealand vice president of marketing, Ben Wicks, said Australia was the first market outside Britain to stock the new block size.
“Chocolate has always held a special place in the hearts of Australians and this research proves just how strong that connection remains,” said Wicks.
“We’re proud to offer even more choice with our new 100g Cadbury block, designed for today’s shoppers who want a convenient, quality treat that fits their lifestyle.
“Whether it's about portion size, value or simply indulging in a moment of joy, we’re meeting consumers where they are – without compromising on the chocolate they love. The new line is being proudly produced with Australian milk from our factory in Tasmania,” he said.
Cadbury Dairy Milk, Fruit & Nut, Black Forest, and Honeycomb & Peanut in 100g size is now available at supermarkets nationally for RRP $3.50.
