• Established Australian beverage brand, Bickford's, has unveiled a livery update across its entire product range, with the new look rolling out as it marks its 150th anniversary.
Source: Bickford's
    Established Australian beverage brand, Bickford's, has unveiled a livery update across its entire product range, with the new look rolling out as it marks its 150th anniversary. Source: Bickford's
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South Australian beverage brand, Bickford’s, has launched its newest product to elevate customer’s drink experience – coffee enhancers in caramel and hazelnut flavours.

Crafted in Bickford’s Salisbury South facility in South Australia, the syrups are designed to enhance the at-home coffee ritual, adding the flavour of Salted Caramel or Roasted Hazelnut to hot and cold drinks alike.

The product caters to the rising popularity of flavoured coffee beverages, especially among younger consumers – with 51 per cent of Gen Z reporting that they drink coffee with flavour every day.

Bickford’s Group marketing manager, Chris Illman, said that the company’s new coffee enhancers provide a way to elevate an everyday moment to perfection.

"Let’s face it, everyone loves a good coffee. With our new coffee enhancers, we're not just offering a product, but an experience,” said Illman.

“It's about adding that extra bit of indulgence to your daily routine, something special that makes your coffee moment truly your own. These products represent our commitment to innovation and quality and cater to the evolving preferences of coffee drinkers.”

The 500mL Bickford’s coffee enhancers are available in Woolworths stores nationally for RRP $7.00.

Packaging News

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PKN’s latest print issue is hitting desks and landing in inboxes, bringing readers up to speed with the people, technologies and innovations shaping packaging, printing and processing across Australia and beyond.