CJ Foods Oceania has launched its bibigo Korean Style Fried Chicken to the Australian market, in flavours Sweet & Spicy and Soy & Honey.
Over the past decade, Korean cuisine has seen a significant rise in popularity in Australia, driven by the nation’s openness to new flavours, strong multicultural identity, and growing appreciation for authentic, flavour-rich food. Korean fried chicken is one of Korea’s most popular culinary foods and is widely celebrated for its signature crispy coating and juicy meat.
bibigo’s Korean Style Fried Chicken is made locally in Australia using 100 per cent whole chicken breast cuts. Coated in a light and tasty batter, it’s available in two authentic flavours: Sweet & Spicy and Soy & Honey. Each is crafted to deliver a distinct sensory experience, catering to different consumer preferences.
The product comes with a separate Korean sauce pack, allowing you to add as little or as much as you like. It’s designed for quick, easy preparation and can be oven-cooked or air-fried straight from the freezer without compromising on taste or quality.
CJ Foods Oceania managing director and CEO, Eugene Cha-Navarro, said Korean cuisine is no longer niche in Australia, a country with a well-established appetite for bold, globally inspired flavours.
“The launch of bibigo’s Korean Style Fried Chicken into the frozen category is both well-timed and well-positioned for local success, offering Australian families a convenient way to enjoy one of the world’s most popular take-away dishes in a convenient format for at home entertaining or part of a broader family meal plan,” said Cha-Navarro.
“Our two-flavour range is appealing to both adventurous and family-friendly palates in a convenient format, enabling consumers to enjoy an affordable restaurant quality experience, in the comfort of their home.”
Part of Korean fried chicken’s broad appeal lies in its extra crispy texture, achieved through a unique double frying technique that delivers its signature crunch.
“Combined with the complex layering of bold flavours and contrasting textures, it’s this sensory experience that makes Korean fried chicken so appetising and in demand,” says Cha-Navarro.
The new range joins bibigo’s growing local range at a time when the frozen Asian meal segment continues to surge in popularity. Frozen Asian meal occasions in Australia have grown in the past two years, driven by consumer interest in global cuisines, convenience for those with modern busy lifestyles, and elevated at-home dining experiences.
The roll out of bibigo’s Korean Style Fried Chicken follows the success of its Mandu (Korean dumplings), Gimbap, Rice balls, Bao and Soup Mandu and Seaweed Chips. The range is now available in Woolworths supermarkets nationally, and will hit IGA shelves from mid-August.
