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The Sydney-based Australian Bitters Co. has partnered with the organisers of Dry July to provide drink alternatives for those involved in the alcohol-free fundraiser.

Dry July invites participants to donate their time and energy to supporting people affected by cancer, and a popular drink during this period is Lemon, Lime & Bitters.

Australian Bitters has created a 'survival guide' as part of the partnership, including mocktail recipes using its products, and tips and tricks for surviving Dry July.

The company's bitters are handcrafted in Seven Hills, Sydney, and include 25 different aromatics.

There have been eight Dry July campaigns to date, involving more than 110,000 participants and raising over $24 million for cancer services in Australia and New Zealand.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.