Bacardí Rum and Coca-Cola are collaborating on a number of firsts for the two brands with the release of two flavours in the ready-to-drink format, as well as celebrating 125 years since they first connected in the American Bar in Havana.
The two RTDs are the classic Bacardí Rum and Coca-Cola and the Bacardí Spiced Rum and Coca-Cola. Australia will be the first to taste the Spiced Rum release.
Bacardi-Martini Australia managing director, Luiz Schmidt, said, “The love for Bacardí and Coca-Cola is as strong today as it’s ever been. It’s a powerful pairing.”
Coca-Cola Australia vice president ARTD, Matthias Blume, said the collaboration with Bacardí was synonymous with the company’s brand of bringing people together and good times.
The launch also marks the first time the Coca-Cola brand will be available in an alcoholic RTD in Australia.
“Until now, no other alcoholic RTD has been mixed with Coca-Cola so this marks a significant milestone not just for the brand, but for Australians who have long enjoyed Coca-Cola as their favourite mixer. This launch is the start of an exciting new chapter,” Blume said.
In August, Bacardi-Martini Australia announced a new distribution agreement with Coca-Cola Europacific Partners to “transform the Australian footprint of the company’s portfolio” as well as significant staff layoffs.
Bacardí Rum mixed with Coca-Cola and Bacardí Spiced Rum mixed with Coca-Cola are available in 330ml cans (4.8% ABV) in all leading bottle shops and selected licensed venues nationally.
