As Australian soft drink company Bobby turns one and celebrates the success of three new flavours over the summer months, its range is launching in Coles.
Bobby is a “no-compromise, full-flavoured healthier option soft drink, that tastes just like the classics we know and love with added prebiotics for a healthy gut”, the company said.
Launched by Kristian Johannsen, who had previously worked at Minor Figures and Capi, Bobby is positioned as a, “low-calorie, low-sugar drink perfect for consumers who still want to enjoy a classic refreshing soft drink without all the crap”.
It launched with four classic flavours – Cola, Orange, Lemon, and Berry – and released three new flavours over summer – Ginger Beer, Passion Fruit, and Creamy Soda.
Coles started ranging Bobby’s Cola and Creamy Soda in mid-April.
Bobby – what’s in the can?
- 97-98% Sugar Free
- Low Calorie
- 2g of Prebiotic in each can (contains SunfiberÒ a very high-quality prebiotic fibre that boasts 100% stability through pasteurisation and is scientifically backed)
- 0 addictive, artificial colours and flavours
- Carbon Neutral Company working towards being carbon negative
- Bridges the gap between full sugar, artificially filled soft drinks and flavoured water
- 100% recyclable packaging
