Rinoldi brand CarePantry is launching its Australian grown flour range into Woolworths stores this week, in partnership with Rural Aid. Each pack of Self Raising or Plain Flour sold will contribute 10 cents to support farmers and rural communities.
Advertised as a premium quality flour that makes a difference, CarePantry’s products are made from wheat which is responsibly farmed, and 100 per cent Australian owned and grown. The flour is locally milled in the NSW wheat belt, and triple sifted to create a smoother texture.
One of Australia’s oldest food manufacturers, Rinoldi, is the producer of CarePantry Flour – the first product under the new brand. The company has partnered with charity organisation, Rural Aid, which provides financial assistance, water, fodder and counselling to farmers in times of drought, flood or fire.
Rinoldi director, Bill Quayle, said that through the partnership, CarePantry will be supporting Australian farming communities by donating part of proceeds to the charity.
“Our relationship with Rural Aid dates back to 2020, and it was important for us to extend this partnership to our new CarePantry brand,” he said.
Rural Aid CEO, John Warlters, said that funds raised by CarePantry Flour will make a direct impact on farming communities.
“Each bag of CarePantry Flour sold goes a long way in supporting Australian farmers, and we are most grateful for the support of Rinoldi,” he said.
CarePantry Flour will be available in Woolworths supermarkets nationally from 29 July for RRP $2.50.
