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Arnott’s Bluey Biscuits will bring iconic characters Bluey and Bingo — from Australia’s number one kids show, Bluey — to life in biscuit form.

The Arnott’s Bluey Biscuit range is launching in three flavours: Honey & Oat, Cheese, and Pizza.

With a health star rating of 4 (Cheese; Pizza), and 3.5 (Honey & Oat), the nutritious range has been crafted to be equal parts tasty and fun.

Much like Bluey is a show children and adults enjoy tuning into alike, it appears snacking habits are following a similar trend in many households too.

Research from Arnott’s shows nearly a third (28 per cent) of parents or caregivers admit to munching on the snacks they purchase for their children – an indicator it won’t just be children snacking on Arnott’s Bluey Biscuits.

Arnott’s marketing manager, Krishma Sood, said Arnott's was proud to bring an adored character to life in biscuit form.

“Delivering a wholesome range of treats with strong health credentials that’s also incredibly tasty. We think families everywhere will love experiencing Bluey and Bingo in this way,” said Sood.

Arnott’s Bluey Biscuits will hit biscuit aisle shelves at all major grocery stores from mid-June.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.