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The Fry Family Food Co has expanded its plant-based range with the release of its first pea protein product. 

The Pea Protein Mince is 100 per cent plant-based and is made from non-genetically modified ingredients and plant proteins. It contains no onion and garlic.

The LIVEKINDLY Collective is the parent company of Fry Family Food Co, and its ANZ marketing director Tammy Fry said as mince is the hero of many Australian family favourite meals, creating the plant-based alternative can ensure families still enjoy the classics, such as spaghetti bolognaise, Mexican burritos and nachos.

“The Fry’s family was incredibly passionate about offering a kinder twist on this classic ingredient, to make it easier for Aussies to reduce their meat consumption while still enjoying their favourite meals,” said Fry.

“Our Pea Protein Mince is just that and, even better, it’s actually easier to cook than traditional mince, cooking from frozen in just five minutes. It’s perfect for busy, on-the-go families – much like my own.”

The new Pea Protein Mince from Fry Family Food Co is available in the freezer section of Coles, and many independent retailers across Australia.

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