• Picky Picky peanuts brand offered free samples to barbers and bottle shops using Brandcrush.
    Picky Picky peanuts brand offered free samples to barbers and bottle shops using Brandcrush.
  • Matt Hurle, co-founder of Brandcrush.
    Matt Hurle, co-founder of Brandcrush.
Close×

For FMCG brand owners and marketers keen to know why real world engagement is important in the marketing mix, the upcoming Brands Behaving Bravely LIVE breakfast forum will provide the answers.

At the Food & Drink Business + PKN LIVE breakfast forum on 11 October in Melbourne, Matt Hurle, co-founder of Brandcrush, will unpack the global forces behind the rise of experiential marketing and why real world engagement is more important than ever.

Matt Hurle, co-founder of Brandcrush.
Matt Hurle, co-founder of Brandcrush.

Hurle has considerable expertise in this area. Prior to founding Brandcrush, he was the founding sales director of influencer marketplace TRIBE, group sales manager at Marketplacer and national sales manager at Emu Australia (USA).

 

At LIVE, Hurle will show attendees how technology is enabling hyper targeting, scalable execution and real world endorsement through a network of trusted businesses.

He will give insight into what's driving the brand activation phenomenon and demonstrate how Brandcrush works with brands and activation partners/hosts to facilitate product sampling and experiential marketing with a difference -- that is relatively inexpensive yet drives consumer engagement, sales, and brand loyalty.

If you want to walk away with a brand new tool in your marketing tool box, then register for your early bird ticket here.

Brandcrush has already attracted Ferrero, Bondi Sands, Califia almond milk, Bega Cheese, The Chia Co and Tom Organic as clients, along with activation hosts such as Luna Park, Bondi's Bucket List and XTend Barre.

 

 

Packaging News

Australian eco-startup Zero Co, innovator of a closed loop packaging model for cleaning products, has smashed the country’s record for the largest crowdfunding campaign in history, raising $5 million in just six hours and 27 minutes.

In line with its ambitious sustainability targets, food manufacturer Goodman Fielder has changed the packaging for Praise Mayo and Aioli, with bottles and jars made by Pact Group using 100% recycled PET.

APCO, in partnership with Dairy Australia and the ADPF, has published a sustainable packaging roadmap for the dairy industry in a bid to fuel the sector’s 2025 National Packaging Targets.