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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

Samsara Eco has launched its first enzymatic recycling plant in Jerrabomberra, NSW, scaling its breakthrough technology to convert hard-to-recycle plastics into virgin-identical, circular materials for use across the apparel, automotive, and packaging sectors.

Cleanaway and Viva Energy have shortlisted two pyrolysis technology vendors and begun a feasibility study for Australia’s first large-scale advanced soft plastics recycling facility.

In a major boost to recycling efforts across New South Wales and South Australia, each state’s CDS is set to expand to accept wine and spirit bottles and larger drink containers, from mid 2027.