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The pressure to provide large volumes of branded content through social channels and social advertising campaigns is taking its toll on Australian marketers.

Yet TRIBE founder Jules Lund (below) believes we are on the cusp of a new marketing trend which will change the way food and drink businesses operate.

 

JUL1

 

He will be speaking at the Food & Drink Business + PKN Breaking Boundaries LIVE industry conference on 4 August in Sydney, discussing how small and large brands are already unlocking premium user-generated content at unprecedented scale with unparalleled speed – and at a fraction of the cost of traditional marketing.

 

TRIBE is a self-serve marketplace connecting social media content creators with leading brands to create powerful 1:1 campaigns that engage audiences difficult to reach.

 

Since launching in 2015, the tech platform has connected 2600+ creators with 250+ small, medium and large businesses.

 

Buy your tickets to LIVE here (Early bird offer expires June 30).

Packaging News

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Sales at Amcor fell by seven per cent in the Q3, but EBIT rose on the basis of what the company says was a strong cost performance, and the benefits of its restructuring initiatives.

Pact Group’s efforts to recycle used milk bottles and convert them into new bottles at its Laverton facility, has seen it win the Circular Economy Award at this year’s Chemistry Australia Industry Awards.