Winemaker Squealing Pig is adding a new rosé gin to its portfolio, working with Australian industry veteran Jason Crawley for the launch.
As part of the Treasury Wine Estates group, Squealing Pig is combining a hint of rosé with 10 botanicals to craft its new Squealing Pig Rosé Gin.
Treasury Wine Estates deputy chief marketing officer Angus Lilley says: “Gin is so popular at the moment and Squealing Pig Rosé is growing by 67 per cent; we’re proud of what we’ve achieved by combining these two powerful categories.
“While quality and expertise underpins everything we do, Squealing Pig has had enormous success bringing some playfulness and fun to the typically serious wine category, making it more accessible to new consumers. We’re now thrilled to be putting this fresh, approachable spin on quality gin too.
“Squealing Pig Rosé Gin is the first gin sold in Australia that contains pinot noir rosé wine, sourced from Marlborough, New Zealand. The bottle and packaging take cues from the wine category.”
Drinks expert Jason Crawley – who received the 2018 Australian Bar Awards' Ourstanding Contribution Award – worked as a consultant on the launch plans, and said he was excited to see the new drink come alive in bars and bottle shops.
“Squealing Pig Rosé Gin really punches above its weight and is made in an approachable drinking style,” Crawley says.
“With an alluring pale salmon colour, it is dry, light and refreshing with subtle juniper, bright citrus flavours and balanced spices. The addition of the rosé wine gives it a delightful hint of lifted strawberry on the finish.”
Squealing Pig Rosé Gin (700ml) is available to order from 17 June and will be launching in store around the country in July.
