Southern Comfort has partnered with shoe brand Volley and is letting consumers ‘walk the talk’, releasing a limited edition carton with a bonus pair of shoes.
The 10-pack Southern Comfort Original & Cola 375ml cans will include a specially marked code on each pack for consumers to claim the pair of Volley canvas shoes in their desired colour and size.
“Southern Comfort & Cola cans are already a crowd favourite at Aussie gatherings thanks to the approachable and easy-drinking taste,” Southern Comfort senior brand manager Emma Fogarty says.
“Volleys are the perfect partner for our brand, with their retro-cool factor and instantly recognisable designs. We are proud to be bringing this exclusive promotion to the independent channel to drive consumers into store and drive sales into the Autumn period.”
Volley marketing manager Samuel Despotidis said the partnership with Southern Comfort for the campaign aligned both brands and its recent ‘reinvention’.
“Like Southern Comfort, Volley has gone through somewhat of a reinvention in the last few years injecting a new look and feel, new styles and a refreshed online presence boosted by some famous supporters propelling Volley back in to the spotlight,” he said.
“While there has been change, the iconic brand continues to be engrained in Australia’s very DNA. Volley is more than a shoe, it’s apart of Australian folklore, much like Southern Comfort is rooted in New Orleans.”
The limited edition 10-pack release of Southern Comfort Original & Cola (375ml cans) is available for RRP $39.00 until 1 June from independent retailers around the country.
