PepsiCo is launching a fresh new flavour into its brand with Pepsi Max Raspberry.
Promised to give consumers 'an exciting flavour experience that delivers on maximum taste without the sugar', this new Raspberry flavoured addition to the Pepsi Max brand follows on from its success with Vanilla.
“This product will delight consumers who seek out no-sugar alternatives. It delivers on taste and we are pleased to provide even more choice in the no-sugar cola category,” says Brad Van Dijk, PepsiCo Senior Director ANZ Beverages.
The launch will be supported with in store advertising, out-of-home advertising and social and consumer activations.
Pepsi Max Raspberry is available from independent and major retailers, as well as petrol and convenience stores in 600ml and 1.25l bottles, as well as a 375ml can.
