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Chris’ Foods has re-released its range of Heritage dips and desserts with revised packaging.

The outer packaging sleeve has been enhanced to a simplified, clean design, with stronger blue tones, and new photography shows the fresh ingredients used as well as the product.

The range will retain Chris’ European terracotta pots.

Head of brand marketing Megan Bata said the new look was the result of a research campaign which included social media community engagement and consumer surveys.

Chris’ has also released a new dip flavour: Chris’ Heritage Edam Cheese, Fig & Fennel Dip, with roasted almonds to garnish.

The Heritage dip range also includes varieties of Blue Cheese, Fig & Pistachio, Goat Cheese & Black Truffle, and Vintage Cheddar & Caramelised Onion.

RRP is $7.99 per unit for the dips.

Packaging News

New European rules on generic environmental claims have prompted the Australasian Bioplastics Association to warn that packaging carrying poorly substantiated claims could be marketed in Australia.

Australia's environment ministers have declared packaging reform urgent and named soft plastics as an initial priority, but offered no firm timetable or regulatory commitments. SPSA has welcomed the soft plastics focus, while Boomerang Alliance and WMRR have raised concerns about the lack of concrete action.

Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.