Nestlé’s KitKat is celebrating the first birthday of Ruby chocolate – the world’s fourth type of chocolate after milk, dark and white – with a limited edition launch of KitKat Ruby in Woolworths stores across the country.
Following its success at the KitKat Chocolatory in Melbourne last year, KitKat Ruby is made from rare Ruby cocoa beans, found in a few locations around the world, including including Côte d’Ivoir, Ecuador and Brazil, and is naturally pink in colour.
KitKat Chocolatory head chocolatier Connie Yuen said the intense berry flavour is combined with KitKat’s crisp wafer fingers and was an instant hit last year, selling out in 10 days.
“KitKat has been inundated with requests from consumers across the country since Ruby chocolate was introduced,” said Yuen.
“We’re delighted to be giving more people the chance to try it, with the launch of limited edition KitKat Ruby, timed perfectly to celebrate Ruby chocolate’s first birthday in Australia!”
Nestlé head of marketing confectionery, Anna Stewart, said, “Ruby has been the biggest news in chocolate innovation in the last 80 years.”
“It’s a privilege to be able to deliver this unexpected break to all KitKat lovers following the amazing stir Ruby caused last year, and we’re looking forward to seeing all the reactions from our fans as they get a taste of this unique gem.”
KitKat Ruby (RRP $2.00) is available in Woolworths stores nationally for a limited time.
