A trip to Korea to meet his girlfriend's family inspired Tim O'Sullivan and his friend Liam Gostencnik to set up Bae Juice and start importing Korean pear juice.
Apparently, drinking Korean pear juice before a big night out is as common in Korea as a beer at a BBQ in Australia.
The anecdotal experience of Koreans is supported by CSIRO research which found the pears act on key enzymes in alcohol metabolism and can have a "significant" effect on hangover symptoms
Bae Juice can be bought online through the Bae Juice website or via the Dan Murphy’s online platform. It is also available in over 30 independent retailers such as IGA, Thirsty Camels and cafés around Melbourne.
