Kraft Heinz fruit juice brand Golden Circle is refreshing its range with a line of sparkling juices.
The new lightly carbonated Golden Circle Sparkling fruit juices are made with no artificial flavours or colours and no added sugars and are available in a range of single can or bottle formats as well as multipacks.
“Consumer choice across the total beverages market has exploded over the past few years, however, ambient juice brands, along with many other categories, are looking for new ways to secure a place on the tables of Australian consumers,” Kraft Heinz Australia CMO Shalabh Atray said.
“Although there has been a large amount of innovation in the beverages category in general, little has been done in the ambient juice category,” Atray said. “We saw this as a huge opportunity for Golden Circle and are excited with the direction that Sparkling will be taking us in.”
Golden Circle Sparkling juices come in three flavours – Crisp Apple; Zesty Apple, Lemon & Lime and Apple & Tropical Punch.
The new range is available at grocery stores in single 250ml cans (RRP $1.99), 4 x 250ml can multipacks (RRP $6) and 750ml glass bottles (RRP $3.99).
