Diageo is toasting the pink gin trend with the launch of a new RTD product Gordon’s Premium Pink Gin & Soda.
The 330ml ready-to-drink product in Australia follows the positive reception to a ready-to-drink Gordon’s Premium Pink Distilled Gin & Tonic which launched during the European summer earlier in the year.
It has been formulated to combine the sweetness of the gin’s strawberries, raspberries and redcurrant, with the lightness of soda to create a blush Pink Gin Spritz, and is designed to be enjoyed in relaxed, light-hearted afternoon drinking occasions.
Diageo says its Gordon’s Premium Pink Gin & Sodas are made using natural fruit flavours for a high-quality real berry taste with a delicate fruity sweetness.
“We’re confident Gordon’s Premium Pink Gin & Soda will be the trend-setting drink of spring and summer in Australia,” Diageo marketing manager Jodi McLeod says.
“The appetite for pink gin is going from strength to strength, while gin continues to be the fastest growing category in Australian spirits. We know our market wants an easy way to enjoy this trend that suits their lifestyle, and we’ve made it easier than ever to enjoy this summer.”
The launch of the 330ml ready-to-drink serves of Gordon’s Premium Pink Gin & Soda follows the appointment of fashion and lifestyle authority Kate Waterhouse as official ambassador in Australia.
Gordon’s Premium Pink & Soda, 330ml, is available from BWS and Dan Murphy’s with a RRP of $21.99 for a four-pack.
