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Indulgence has hit the shelves of all major bottle shops this month with the launch of a limited-edition Baileys from Diageo.

Following sell-out success in both the US and UK markets, the hotly anticipated summery new Baileys Strawberries & Cream blends a classic combination of strawberry with light and creamy vanilla in a luxurious variation of this popular drink.

“We’re excited to bring Baileys Strawberries & Cream to Australia following its success across the globe,” Diageo marketing director Andrew Oughton says.

“The increased popularity of Baileys as an adults-only treat has seen the portfolio continue to expand with exciting new flavours such as the delicious Strawberries & Cream. Serve on its own over ice, get creative with Strawberries & Cream inspired deserts, or enjoy as an ingredient in a delicious summer cocktail.”

Bailey’s Strawberries & Cream is designed to be a drink served for sipping on a warm summer evening or as an after-dinner adults-only treat at BBQs or Christmas get-togethers.

The limited-edition Baileys Strawberries & Cream is RRP $34.99, 700ml, 17% Alc/Vol.

Packaging News

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Economic analysis commissioned by SPSA estimates national recycling reforms could deliver up to $278m in net productivity gains and stimulate up to $2.6b in capital investment each year.