Matthews Intelligent Identification is in a new strategic alignment with Kodak, that will see it supply digital inkjet printing systems for the Australian and New Zealand packaging, labelling and printing markets.
The new alignment comes as the Kodak Prosper Plus Imprinting Systems are launched into the packaging industry. These solutions include four new imprinting components, as well as food-safe packaging inks and pre-coatings for a wide range of paper, carton-board and flexible film substrates.
Paul Haggett, marketing and sales director, ANZ, Enterprise Inkjet Systems Division, Kodak, said, “The new Prosper Plus models will expand the capabilities for brand owners to leverage digital high-speed inkjet as a complementary capability alongside other production processes.”
Matthews Intelligent Identification’s CEO, Mark Dingley, said, “The addition of the Kodak partnership to our Intelligent Identification product portfolio increases our value proposition to our customers. It will allow us to provide opportunities to leverage high-speed digital printing capability at speeds up to four times greater than existing digital inkjet technologies.”
The Kodak systems will enable Matthews to offer upstream variable data printing systems to go straight onto the packaging. For Kodak the alignment provides a national footprint, and Matthews' expert technical support.
Dingley said, “Matthews will provide hardware and software integration services to provide robust solutions for printers and converters who are responding to the demands of brands and converters.
“These markets need flexibility, mass personalisation and efficient production for shorter runs with economic, in-line and nearline technology implementation. Brands and creative agencies also need greener products, creative flexibility and the ability to quickly drive ideas to market with design freedom for increased consumer engagement.”
“When combined with our in-house iDSnet software capabilities, Matthews is excited by the increased solutions we can provide to brand owners for increased consumer engagement, promotional and authentication opportunities, as well as a range of other benefits that come with Kodak’s inkjet technology, which has been specifically designed for the packaging industry,” Dingle said.
Paul Haggett said, “The packaging market demands innovative, sustainable, productive solutions. Kodak’s leadership in continuous inkjet writing system technology, combined with water-based inks, provides the lowest cost, the highest versatility and the most environmentally friendly option for inkjet printing at production speeds.
“Brands and creative agencies are now able to make printed packaging a physical touchpoint to digitally connect with consumers, unleashing creative flexibility with colour palettes and substrates, along with operational efficiency to get to market faster.”
The new Kodak Prosper Plus Imprinting Systems will be available from next month.
