When founder Suzy Spoon established her business in 2012, using the word “butcher” was important in the name.
“It describes exactly what I do: I make sausages, I make burger patties, I make schnitzels. Butchers make smallgoods, it’s just that mine are vegan.”
Her unlikely inspiration was actor Tobey Maguire, who employed Spoon as his personal chef while filming The Great Gatsby in Australia. Maguire made the comment that he preferred Spoon’s food to some well-known brands.
So she spent a year perfecting a vegan sausage by testing them on co-workers and her partner.
Spoon began selling the sausage at Sydney’s Marrickville Organic Farmers Market with great success. These days, most of her output is sold through a distributor, and the other half is online. She also has a Melbourne distributor and is planning to expand into SA and WA.
Once the right cold chain is in place, she plans to sell Australia-wide via her website.
