The new battleground of product reformulation

A major movement toward product reformulation is underway among manufacturers in the race to win consumer favour, writes Kerry’s Parth Patel.

With consumers worldwide – including throughout Asia – in the market for healthier products, reformulation is quickly becoming the new battleground for the food and beverage industry, with manufacturers revamping products to meet consumer demand.

Brands that can reduce sugar, salt and fat without compromising taste or texture will be best placed to succeed.

Fortified products will also play a big role in the future marketplace, with consumers looking for even better-for-you foods and beverages.

In the food and beverage industry, reformulation, or the process of reducing salt and calories from sugar and saturated fat in processed foods to improve diet quality, isn’t new.

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