Close×

A major movement toward product reformulation is underway among manufacturers in the race to win consumer favour, writes Kerry’s Parth Patel.

With consumers worldwide – including throughout Asia – in the market for healthier products, reformulation is quickly becoming the new battleground for the food and beverage industry, with manufacturers revamping products to meet consumer demand.

Brands that can reduce sugar, salt and fat without compromising taste or texture will be best placed to succeed.

Fortified products will also play a big role in the future marketplace, with consumers looking for even better-for-you foods and beverages.

In the food and beverage industry, reformulation, or the process of reducing salt and calories from sugar and saturated fat in processed foods to improve diet quality, isn’t new.

Read the rest of this article >> 

Packaging News

Anthony Pratt will host US president Donald Trump and Australian prime minister Scott Morrison at a new Pratt Industries paper recycling plant in Ohio next week.

Experiential marketing start-up Brandcrush has raised $1 million to build its domestic business while further developing its offering in the US.

Amcor has taken four awards at the 2019 Packaging Innovation Awards by Dow, including three in its flexible packaging range.