• Leightweight carton packaging has a valuable role to play in e-commerce.
    Leightweight carton packaging has a valuable role to play in e-commerce.
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Tetra Pak’s Andrew Pooch unpacks the omnichannel grocery revolution and what it will mean for Australian manufacturers in 2019 and beyond.

Tetra Pak has been quietly powering Australia’s burgeoning dairy category with its innovative, safe and environmentally sound products for more than 60 years.

While the company is well-known for trail-blazing in the long-life dairy and beverage categories with strong, lightweight cartons, we also design and supply cutting edge end-to-end processing and packaging systems for juice, water, cheese, ice-cream and prepared food.

Powering these efforts is a 24,000-strong global workforce who collectively help to create products that are consumed by hundreds of millions of people in more than 160 countries.

Our core mission is to protect food, keeping it safe for consumption, preserving its nutritional value, and making it available everywhere and equally, providing responsible industry leadership, and to stay well ahead of technology advances.

At the very top of the list when it comes to disruption is e-commerce, as it is by far the fastest-growing channel for groceries today.

It’s part of a transformation that’s redefining the way consumers buy, experience and react to products. This is driving change and efficiencies throughout the value chain.

For insights into the future of omnichannel grocery, we can look to China, which is leading the world in disruptive innovation in the grocery space.

China’s model is disruptive because it does not have the legacy of malls and big-box stores, so it has no traditional retail model to defend.

Worldwide, online grocery worldwide is expected to continue to grow much faster than any other channel, albeit from a fairly modest base – 4.6 per cent globally.

We’ve conducted research – surveys and in-depth analysis – into the deeper implications and the opportunities of this major change.

Here are our top takeouts for Australian manufacturers.

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