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Innova Market Insights says that consumers are increasingly interested in the role that nutrition can play, not only in physical wellness, but in emotional and mental wellbeing too.

A feeling of satisfaction, happiness, joy, comfort, excitement, and mental clarity is considered important by consumers, with many agreeing that food and beverage can affect their mood, which is fueling feel-good and guilt-free claims on products.

According to the market researcher, one in four US, UK and Chinese consumers say that ‘relaxation’ is an important aspect when consuming food and drink.

Food and beverage launches tracked with a feel-good claim rose 36 per cent globally in 2017, according to the market researcher.

Examples given by Innova include Oreo Joy Fills, and egg white from The Happy Egg Co, and locally the smart drink Shine+ (pictured).

Packaging News

Health and the environment are converging as top concerns for consumers, with almost 60 per cent of consumers believing their health and well-being are strongly affected by environmental problems, according to a new study from Tetra Pak.

The Australian Institute of Packaging has had another successful year of its annual Foodbank Hamper Packing Day, packing 10,000 hampers for those in need and raising a million dollars in donations and funds.

Marian O'Leary of Melbourne-based packaging company RollsPack has been named Young Achiever 2019 at the Mebourne Business Awards – South East Region.