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Innova Market Insights says that consumers are increasingly interested in the role that nutrition can play, not only in physical wellness, but in emotional and mental wellbeing too.

A feeling of satisfaction, happiness, joy, comfort, excitement, and mental clarity is considered important by consumers, with many agreeing that food and beverage can affect their mood, which is fueling feel-good and guilt-free claims on products.

According to the market researcher, one in four US, UK and Chinese consumers say that ‘relaxation’ is an important aspect when consuming food and drink.

Food and beverage launches tracked with a feel-good claim rose 36 per cent globally in 2017, according to the market researcher.

Examples given by Innova include Oreo Joy Fills, and egg white from The Happy Egg Co, and locally the smart drink Shine+ (pictured).

Packaging News

Global metal packaging manufacturer Jamestrong opened a new $15 million, future-proofed, can making facility in Auckland, New Zealand last night, catering to the burgeoning infant formula market. PKN was there.

Full year results for packaging giant Orora have with underlying net profit after tax (NPAT) up 4 per cent to $217m, earnings before interest and tax (EBIT) 3.7 per cent higher to $335.2m and earnings per share (EPS) up 3.7 per cent to 18 cents per share.

Pact Group has cited the drought, weaker demand from the agri and food & beverage sectors, and higher raw material and energy costs as contributing to the FY19 loss.