Close×

As consumer interest grows in fibre, manufacturers have stepped in to fill the demand with increased launch activity, according to Innova Market Insights.

In the US 44 per cent of respondents say they are increasing their consumption of fibre, compared to 33 per cent in the UK.

The renewed interest in fibre goes beyond its digestive health benefits, with newly discovered health benefits, such as sports nutrition, driving new fibre applications.

The average annual growth of new sports nutrition launches tracked with a fibre claim global between 2013 to 2017 had a CAGR of more than 55 per cent.

US consumers’ reasons to consume fibre include 64 per cent for digestive management, 24 per cent for weight management and 16 per cent for energy.

Fibre claims are also expanding into new categories such Coke Fiber +, and fibre yoghurt, according to Innova.

Packaging News

PKN's inaugural Women in Packaging Awards program, which aims to foster diversity, promote innovation, and inspire future leaders in the Australian packaging industry, is now open for entries.

Packaging and processing people from around the country, and the globe, celebrated innovation at the APPMA awards last night in an atmosphere of optimism as the industry looks to a bright future. The awards were held midway through the sector's biggest ever exhibition, APPEX, which along with a dazzling array of technology, has shown how purpose, focused minds, and collaboration, can enable packaging and processing to rise to the challenges it faces.

After serving 22 years on the APPMA Board, and 14 years as chairman, Mark Dingley told the 700-plus guests at the APPMA Gala Dinner last night that he will be stepping down from his position as chairman.