Close×

The plant-based market shows no signs of slowing down and companies are changing their portfolios to attract everyday consumers seeking more plant-based options, according to Innova Market Insights.

For the mainstream consumer, going plant-based is about achieving a healthy and sustainable balance between meat and vegetables, Innova says, rather than adopting an all-or-nothing way of eating.

“Brands are greening up their portfolio to attract a mainstream consumer,” Innova Market Insights’ director of innovation Lu Ann Williams says.

In one example, she says, Carrefour’s Le Palet Boeuf Et Vegetal has found a sweet spot between plant-based burgers and the meaty original by combining beef and vegetables for these types of consumers.

“Vegan is too small a word,” says Williams. “This plant kingdom trend is really important.”

Packaging News

Auckland’s sorting of its household recyclables is about to get a boost, with Visy undertaking an upgrade of its Onehunga Materials Recovery Facility.

Automation and line integration specialist Foodmach has won the Leader in Innovative Product Development and Commercialisation award at the 2022 Victorian Manufacturing Hall of Fame Awards.

Global flexible packaging and lidding films supplier, KM Packaging, has confirmed the appointment of Frances Busby in the role of managing director.