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Consumers will be moving out of their comfort zones to explore bolder flavours and multi-sensory food experiences in 2019, according to Innova Market Insights.

New product development efforts targeting heightened sensory delivery, often combined with an element of the unexpected, are on the rise.

According to Innova, growth in discovery claims such as ‘discover, explore, uncover, unveil and unravel’ rose 35 percent in 2017.

“Millennials are an important consumer group but ‘The Adventurous Consumer’ trend is larger and broader than just that,” Innova Market Insights’ director of innovation Lu Ann Williams says.

“Food is now entertainment, in and out of the home. Nowadays, you can experience eating like Marco Polo along the spice route in a London restaurant, try tasting menus or have anything you want to be delivered at home.”

Nestle’s new Kit Kat made with ruby cocoa beans (pictured) is a great example of this whole idea of discovery, Williams says.

“Everyone is going to try that at least once.”

Packaging News

To mark World Environment Day, retail giant Woolworths Group has released research results showing that amidst CoVID-19 consumers are still making sustainable choices a priority, and outlines steps it is taking to pave the way to a greener future.

Amcor Flexibles shut down its factory in Port Melbourne this week after a worker tested positive for the novel coronavirus. The facility reopened on Wednesday.

The May/June edition of PKN Packaging News is out now. Whether you read it online or in print, it's packed with the latest news and insight for the packaging industry.