Close×

Consumers will be moving out of their comfort zones to explore bolder flavours and multi-sensory food experiences in 2019, according to Innova Market Insights.

New product development efforts targeting heightened sensory delivery, often combined with an element of the unexpected, are on the rise.

According to Innova, growth in discovery claims such as ‘discover, explore, uncover, unveil and unravel’ rose 35 percent in 2017.

“Millennials are an important consumer group but ‘The Adventurous Consumer’ trend is larger and broader than just that,” Innova Market Insights’ director of innovation Lu Ann Williams says.

“Food is now entertainment, in and out of the home. Nowadays, you can experience eating like Marco Polo along the spice route in a London restaurant, try tasting menus or have anything you want to be delivered at home.”

Nestle’s new Kit Kat made with ruby cocoa beans (pictured) is a great example of this whole idea of discovery, Williams says.

“Everyone is going to try that at least once.”

Packaging News

Global metal packaging manufacturer Jamestrong opened a new $15 million, future-proofed, can making facility in Auckland, New Zealand last night, catering to the burgeoning infant formula market. PKN was there.

Full year results for packaging giant Orora have with underlying net profit after tax (NPAT) up 4 per cent to $217m, earnings before interest and tax (EBIT) 3.7 per cent higher to $335.2m and earnings per share (EPS) up 3.7 per cent to 18 cents per share.

Pact Group has cited the drought, weaker demand from the agri and food & beverage sectors, and higher raw material and energy costs as contributing to the FY19 loss.