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Consumers will be moving out of their comfort zones to explore bolder flavours and multi-sensory food experiences in 2019, according to Innova Market Insights.

New product development efforts targeting heightened sensory delivery, often combined with an element of the unexpected, are on the rise.

According to Innova, growth in discovery claims such as ‘discover, explore, uncover, unveil and unravel’ rose 35 percent in 2017.

“Millennials are an important consumer group but ‘The Adventurous Consumer’ trend is larger and broader than just that,” Innova Market Insights’ director of innovation Lu Ann Williams says.

“Food is now entertainment, in and out of the home. Nowadays, you can experience eating like Marco Polo along the spice route in a London restaurant, try tasting menus or have anything you want to be delivered at home.”

Nestle’s new Kit Kat made with ruby cocoa beans (pictured) is a great example of this whole idea of discovery, Williams says.

“Everyone is going to try that at least once.”

Packaging News

Health and the environment are converging as top concerns for consumers, with almost 60 per cent of consumers believing their health and well-being are strongly affected by environmental problems, according to a new study from Tetra Pak.

The Australian Institute of Packaging has had another successful year of its annual Foodbank Hamper Packing Day, packing 10,000 hampers for those in need and raising a million dollars in donations and funds.

Marian O'Leary of Melbourne-based packaging company RollsPack has been named Young Achiever 2019 at the Mebourne Business Awards – South East Region.