Companies operating in the budding meal solutions space are looking to innovate in order to stand out from the crowd.
Meal kit operators in Australia include Hello Fresh, MyFoodbag, Thomas Farms Kitchen, and Marley Spoon to name just a few, and each new entrant, seeks to bring something unique to the table.
Marley Spoon, for instance, recently launched a “hyper local guest cafe series” to bring a point of difference to its offering.
The cafe series aims to bring the best dishes from Australia’s leading cafes into the kitchens of consumers, according to the company.
The first cab off the rank was Kepos St Kitchen, a Redfern institution run by Michael Rantissi (pictured), who has provided two winter dishes to Marley Spoon – chicken meatballs with silverbeet and tomato, and chicken chermoula with Moroccan carrots.
The hyper local cafe series is also showcasing Marrickville’s The Cornersmith and Bondi Junction’s Henley Whole Foods.
Marley Spoon Australia co-founder, Dave Malcolm says: “Cafe culture has exploded, and some of the most exciting cooking is happening locally. So if you’re in Melbourne and desperate to try Kepos Street’s incredible food, you’ve now got the chance”.
Marley Spoon culinary director Evan Murphy says: “It’s an honour to have Michael Rantissi’s recipes boxed up for our customers to experience at home.
“Not so long ago I was working with Michael at Kepos Street Kitchen pumping out the the same delicious food inspired by his upbringing in Israel.
"I’m so proud to have worked with Michael, and even more proud of his achievements in such a short time of opening his two very successful restaurants.”
More guest cafes nationally will be revealed, according to the company, which now delivers meal kits in Sydney, Melbourne, Canberra, and Brisbane.