Hayley Blieden, managing director of The Australian Superfood Co, shares how native ingredients are attracting brands and customers alike. By Doris Prodanovic.

The Australian Superfood Co works with indigenous communities and local growers to source native ingredients to the food and beverage industry, as well as consumers, all year round.

Founder, chief dietitian and managing director Hayley Blieden launched The Australian Superfood Co four years ago at a time, she says, native ingredients weren’t on the map.

“You’d talk to consumers and when you’d ask them what they thought Australian native food was, they’d say Vegemite or lamingtons,” Blieden told Food & Drink Business. “We’re noticing this is slowly changing with native ingredients used on shows like Masterchef, in high-end restaurants and cafes. Bars and spirit makers are also using it as botanicals in their cocktails and drinks.”

The supply chain for native ingredients – such as Kakadu plum, lemon myrtle and wattle seed – is fragmented, says Blieden, with many food and beverage manufacturers often finding it difficult to source the ingredients. This is where The Australian Superfood Co comes in.

Read the full article >>>

Packaging News

Plastic packaging is among the flotsam washing up on East Coast beaches after cargo vessel APL England on Sunday lost 40 shipping containers overboard in heavy weather.

Foodmach has beat deadlines to get surgical mask-making machines designed, built, and running to help boost the Australian supply of this essential piece of PPE.

PacPrint, the four-day show held in conjunction with Visual Impact and the Label & Packaging Expo, will now be held from 28 September through 1 October next year.