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As the UK Soft Drinks Industry Levy comes into effect, Australian Beverages Council CEO Geoff Parker explains why industry must be involved in the search for better solutions to reduce chronic disease.

Many in the trade will have noticed that there are several taxpayer-funded or donor-supported organisations and individuals with less than benevolent sentiments towards the beverages industry – and it seems that number is rising.

For what was the salt and fat debate of the last two decades, has now been replaced by a sickly dispute on the use and consumption of sugar, and a rebuke of the beverages industry’s positive efforts to be part of the multi-faceted framework to reduce chronic disease and support healthier lifestyles.

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