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Consumers’ drinking habits are changing, and not only in their choice of alcoholic beverage – also the quantity. To date, however, a scarcity of sophisticated alcohol-free spirits and cocktail options have been available to those seeking moderation.

It looks like this is finally changing with the Australian launch of Seedlip, a range of distilled non-alcoholic spirits that were created in the UK just over two years ago.

“Seedlip is a nature company on a mission to solve the dilemma of what to drink when you’re not drinking,” Seedlip founder Ben Branson says.

“Society is at the beginning of a paradigm shift in the role alcohol plays in our lives, and with global sugary soft drink and alcohol volumes both declining, there’s a need for considered, grown-up alternatives.”

The company has started to see an uptick of activity in the sector, he says, and is already planning new products.

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Packaging News

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