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Premium, seasonal, additive- and allergy-free: Bakery products are an ever-evolving category. Innova Market Insights reveals what’s new on shelf in Asia and Australasia.

Ethical packaging has been crowned the most popular positioning for bakery launches tracked in Asia and Australasia during 2014 to 2016, according to Innova Market Insights.

The top health claim in the same timeframe was 'no additives or preservatives', and chocolate was the most prominent flavour, says Innova.

The research firm drew its conclusions from its latest region-level analysis for the bakery category.

In both regions, sweet biscuits/ cookies was the leading sub-category, accounting for an average share of 39 per cent of overall bakery category launches tracked over the last three years.

The cakes, pastries and sweet goods category ranked second, followed by bread and bread products, savoury biscuits/ crackers, and baking ingredients and mixes.

Here are a few more regional trends that have been spotted by Innova:

 
TRADITIONAL CLAIMS ON THE RISE: Torto Food’s White Castle Butter Cookies, launched in the Philippines.
 SEASONAL PRODUCTS FOR ALL AGES: Too Good Gourmet’s Happy Halloween Shortbread Cookies, launched in Singapore.
 PREMIUM CLAIMS ABOUND: The Bread Garden Bakery’s Strawberry Bread Garden Macaron Mix, launched in South Korea.
 HALAL CERTIFIED IS IMPORTANT: Tucker’s Natural Blueberry Bites, launched in Malaysia.
 FIBRE FINDS MORE SHELF SPACE: Peters Yard Artisan Crispbread, launched in Vietnam.
 CLEANER LABEL IS A GROWING FOCUS: Bhek Putra’s Homebaked Soft And Crunchy Cookies With Crispy Almond Cheese, launched in Indonesia.
 ALLERGY-FREE HAS GROWTH POTENTIAL: Sukantha Rice Crisps With Cereal launched in Malaysia.

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