In this episode, Food & Drink Business editor Kim Berry talks to the founders of ‘attention strategy agency’ Stanley House Studios, David Wasserman and George Redmond.
The pair share their experience and insights working with food and beverage companies and brands to grow consumer awareness and market share.
We discuss the chicken/egg dilemma regarding the timing of launching a campaign for a young brand and where to allocate funds and resources. David and George recount brand activations and ongoing content creation, looking at how the industry is constantly changing and the need to be agile.
The pair provide a glimpse into the world of algorithms and ways to finely target a campaign for success.
Food & Drink Business delivers the industry’s most in-depth news and editorial coverage of Australia’s food and beverage sector. The Food & Drink Business podcast is one part of our multi-media platform, which provides: the latest news; expert opinion and business advice; insightful reports on industry issues and trends; new products; the latest research and technology developments; and regulatory updates. Tune in for entertaining and informative interviews from industry leaders, change drivers and experts across all aspects of the country’s leading manufacturing sector.
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MC: Grant McHerron
Host: Kim Berry
Producer: Steve Visscher
Food & Drink Business - © 2023