• In this episode, Food & Drink Business editor Kim Berry talks to the founders of ‘attention strategy agency’ Stanley House Studios, David Wasserman and George Redmond.
    In this episode, Food & Drink Business editor Kim Berry talks to the founders of ‘attention strategy agency’ Stanley House Studios, David Wasserman and George Redmond.
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In this episode, Food & Drink Business editor Kim Berry talks to the founders of ‘attention strategy agency’ Stanley House Studios, David Wasserman and George Redmond. 

The pair share their experience and insights working with food and beverage companies and brands to grow consumer awareness and market share.

We discuss the chicken/egg dilemma regarding the timing of launching a campaign for a young brand and where to allocate funds and resources. David and George recount brand activations and ongoing content creation, looking at how the industry is constantly changing and the need to be agile.

The pair provide a glimpse into the world of algorithms and ways to finely target a campaign for success.


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Food & Drink Business delivers the industry’s most in-depth news and editorial coverage of Australia’s food and beverage sector. The Food & Drink Business podcast is one part of our multi-media platform, which provides: the latest news; expert opinion and business advice; insightful reports on industry issues and trends; new products; the latest research and technology developments; and regulatory updates. Tune in for entertaining and informative interviews from industry leaders, change drivers and experts across all aspects of the country’s leading manufacturing sector.

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If you would like to sponsor the podcast, please email our national sales manager Sharon Amos.

If you wish to use any of this podcast’s audio, please send an email to Kim Berry.

The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact Food & Drink Business via their website or email

MC: Grant McHerron
Host: Kim Berry
Producer: Steve Visscher

Food & Drink Business - © 2023

Packaging News

In the first year of PKN’s Women in Packaging Awards programme, industry has stepped up with meaning. The response has been phenomenal, and the judges had their work cut out for them selecting the finalists from a competitive field of high-calibre nominees.

At The Hive Awards in Sydney today, the Best Packaging category was won by Don Smallgoods, part of George Weston Foods, for its resealable flow wrap pack for sandwich fillers and other smallgoods. This innovative packaging is a departure from the conventional thermoformed packs and addresses consumer demands for better functionality, sustainability, and product visibility.

Applications for the 2024 APCO Annual Awards are now open, and are open to all of industry to apply.